Fanplayr Partners With Rand Internet Marketing Adding Conversion Rate Optimization to the Performance Marketing Agency's eCommerce Tool Kit

​​​Fanplayr the industry leading ‘Data+Actions’™ Service for eCommerce retailers, today announced a partnership with Rand Marketing - a full service digital agency specializing in interactive marketing campaigns, digital strategy and web site development for Magento and Wordpress sites.

The partnership is designed to compliment Rand Marketing’s suite of successful strategies for driving quality traffic to eCommerce sites such as SEO, retargeting, PPC, and affiliate marketing.

"We believe Fanplayr will provide successful solutions that will deliver positive results for our eCommerce clients."

Robert Rand, Vice President of Operations, Rand Internet Marketing

“While driving traffic to sites is an important piece of the digital marketing puzzle, if you can’t convert the traffic, it does not move the revenue needle for online retailers.” Said Seth Rand, CEO of Rand Marketing “Fanplayr’s Targeted Conversions application is a cutting edge solution that makes the traffic we send to sites more valuable through their segmentation and targeting solution”

eCommerce digital dynamic targeting of visitors is still in its infancy, yet consumers have come to expect it.  At Fanplayr, we’re helping retailers analyze the digital body language of visitors as they navigate an eCommerce site and target them in real-time with relevant offers and messages.” Said Zach Feinberg, Director of Marketing at Fanplayr. “We are excited about our partnership with Rand Marketing – they are a fast growing, best in class agency whose digital experiences transform the way people shop online.”

“We are excited to be partnering with Fanplayr,” said Robert Rand, Vice President of Operations at Rand Internet Marketing. “We believe Fanplayr will provide successful solutions that will deliver positive results for our eCommerce clients.”

The collaboration between Fanplayr and Rand Marketing will meet a growing demand to increase conversions rates throughout the digital marketing funnel.

About Fanplayr

Fanplayr’s Data Platform for eCommerce retailers provides real-time intelligence and actionable insights to eCommerce retailers and service providers, enabling behavioral targeting of visitors while they are shopping online. Fanplayr’s service empowers merchants to ‘Convert more eCommerce Visitors using Personalized Real-time Targeting’. Fanplayr’s onsite conversion service generates significant uplifts to Conversion Rates, Average Order Value, Revenue per Visit and new Customer Acquisition Rates. Fanplayr is a privately held company with headquarters in Palo Alto, California and offices in Mumbai, Milan, and Tokyo. For more information or to request a consultation visit

About Rand Internet Marketing

Rand Internet Marketing, a division of Rand Business Services, based in Ft. Lauderdale, Florida, offers a full line of design and marketing services including logo design, graphic design, website design, responsive web development, search engine marketing, and social media marketing. Rand specializes in professional responsive web design and development including WordPress websites and Magento eCommerce websites, mobile site design and development, search engine optimization (SEO) and pay per click (PPC) marketing. Rand also offers video production, video marketing, full color printing, reviews and reputation management, product photography, merchant services and a variety of other professional business services.

If you are in the market for a new website, or looking to generate more leads and sales through internet marketing, let the Rand Internet Marketing team help you design an integrated strategy that will help your business succeed.

For more information, call 888-707-RAND or request a consultation online at



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